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10 Guiding Principles of Customer Strategy - Infographic | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
by Thomas Ripsam and Louis Bouquet

There are 10 principles at the heart of any effective customer strategy. These principles are universally applicable, regardless of what industry a company operates in, whether it focuses on a business or consumer clientele, where it does business, or what products and services it offers.

http://www.forbes.com/sites/strategyand/2016/10/03/10-guiding-principles-of-customer-strategy%E2%80%8A-%E2%80%8Ainfographic/#242dec8c533f
 

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